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THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE
Woo Young Choi, Jae Hun Kim, Kyung Hoon Kim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442732
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.674
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Co-creation
AI Transformation
Coopetition
B2B Firm
Author
Woo Young Choi(Changwon National University, Republic of Korea)
Jae Hun Kim(Changwon National University, Republic of Korea)
Kyung Hoon Kim(Changwon National University, Republic of Korea)