KOREASCHOLAR

THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE

Woo Young Choi, Jae Hun Kim, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442732
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.674
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Co-creationAI TransformationCoopetitionB2B Firm
Author
  • Woo Young Choi(Changwon National University, Republic of Korea)
  • Jae Hun Kim(Changwon National University, Republic of Korea)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)