KOREASCHOLAR

AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS

Mai Kikumori, Ryuta Ishii, Zsófia Tóth
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442733
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.675
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Online ReviewInternational MarketingB2B Marketing
Author
  • Mai Kikumori(Ritsumeikan University, Japan)
  • Ryuta Ishii(Ritsumeikan University, Japan)
  • Zsófia Tóth(Durham University, UK)