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AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS
Mai Kikumori, Ryuta Ishii, Zsófia Tóth
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442733
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.675
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Online Review
International Marketing
B2B Marketing
Author
Mai Kikumori(Ritsumeikan University, Japan)
Ryuta Ishii(Ritsumeikan University, Japan)
Zsófia Tóth(Durham University, UK)