KOREASCHOLAR

AI-CHATBOT PARADOXES AND CONSUMERS’ COPING STRATEGIES IN LUXURY FASHION

Eddie Ruofei Chen, Sharon Nunoo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442735
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.678
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI-ChatbotsLuxury FashionTechnology ParadoxConsumer Coping StrategiesDigital ServicesMillennial Consumers
Author
  • Sharon Nunoo(Manchester Metropolitan University, United Kingdom)
  • Eddie Ruofei Chen(Manchester Metropolitan University, United Kingdom)