KOREASCHOLAR

MY HEART BEATS FOR GREEN OR DOES IT? THE MODERATING EFFECT OF STRESS ON SUSTAINABLE PURCHASES IN ONLINE FASHION STORES

Hoffren Jyri, Holopainen Jani
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442736
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.679
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Consumer-Perceived StressSustainable ConsumptionOnline Fashion StoresElaboration Likelihood ModelImpulsive Purchasing
Author
  • Holopainen Jani(University of Eastern Finland)
  • Hoffren Jyri(University of Eastern Finland)