KOREASCHOLAR

CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN

Tunmin (Catherine) Jai, Yu Ju (Rubie) Kao, Shan-Ying Shih
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442737
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.680
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MetaverseConsumer ExperienceLuxury BrandFantasyPromotion
Author
  • Shan-Ying Shih(Fu Jen Catholic University, Taiwan)
  • Yu Ju (Rubie) Kao(Texas Tech University, USA)
  • Tunmin (Catherine) Jai(Texas Tech University, USA)