KOREASCHOLAR

THE VALUE OF ABSENCE: LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA PLATFORMS

Dong Yang

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442738

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.681

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Social Media Marketing Brand Value Luxury Brand Exclusivity Marketing and Promotion

Author

Dong Yang(Fashion Institute of Technology, United States)