KOREASCHOLAR

RESEARCH ON THE INFLUENCING FACTORS AND MECHANISM OF USER STICKINESS IN THE METAVERSE

Xiaolei Yu, Jiangying Fu, Kyunghoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442739
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.682
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MetaverseTelepresencePerceived Ease of UseSensory ExperienceBehavioral ExperienceUser Stickiness
Author
  • Xiaolei Yu(Business School of Henan University, China)
  • Jiangying Fu(Business School of Henan University)
  • Kyunghoon Kim(Changwon National University, Republic of Korea)