KOREASCHOLAR

ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS

Roberio Santos, Eirini Bazaki, Vanissa Wanick, Evandro de Barros Costa, José Antão Beltrão Moura
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442740
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.683-687
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Fashion PersonalisationOnline RetailRecommender SystemsIntelligent AgentsLarge Language Models
Author
  • José Antão Beltrão Moura(Federal University of Campina Grande - UFCG, Brazil)
  • Evandro de Barros Costa(Federal University of Alagoas - UFAL, Brazil)
  • Vanissa Wanick(University of Southampton, United Kingdom)
  • Eirini Bazaki(University of Southampton, United Kingdom)
  • Roberio Santos(Federal University of Campina Grande - UFCG, Brazil)