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A STUDY ON THE DUAL-PATH IMPACT MECHANISM OF RECOMMENDATION SYSTEMS ON PURCHASE INTENTION: THE MEDIATING ROLE OF PERSONALIZED PERCEPTION AND ACCURACY PERCEPTION

Feng Li, Sitong Liu, Huanzhang Wang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442741
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.688
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Recommendation SystemConsumer Purchase IntentionPersonalized PerceptionPerceived Recommendation Accuracy
Author
  • Feng Li(Jiangnan University, China)
  • Sitong Liu(Jiangnan University,China)
  • Huanzhang Wang(Jiangnan University, China)