KOREASCHOLAR

A STUDY ON THE IMPACT MECHANISM OF AI SERVICE AGENTS ON CONSUMER SERVICE EXPERIENCE

Feng Li, Rong Bu, Huanzhang Wang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442742
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.689
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI Service AgentsAnthropomorphismPerceived ControlPerceived Warmth
Author
  • Feng Li(Jiangnan University, China)
  • Rong Bu(Jiangnan University, China)
  • Huanzhang Wang(Jiangnan University, China)