KOREASCHOLAR

GREEN GLORY OR GLOAT? UNVEILING SCHADENFREUDE IN GREEN PRESTIGE ADVERTISING

Ser Zian Tan, Lin Yang, Wee Hong Loo

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442743

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.690

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Green Prestige Schadenfreude Anti-egalitarian Negative Word-of-mouth

Author

Wee Hong Loo(Sunway University, Malaysia)
Lin Yang(University of Tasmania, Australia)
Ser Zian Tan(Sunway University, Malaysia)