KOREASCHOLAR

THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION

Sumin Kim, Hongwei He, Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442746
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.693-698
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Green AdvertisingPersonal ValuesGreen Advertising SkepticismTheory of Planned Behavior
Author
  • Sumin Kim(The University of Manchester, UK)
  • Hongwei He(The University of Manchester, UK)
  • Hoon Kim(Semyung University, South Korea)