KOREASCHOLAR

MARKETING CHALLENGES IN PROMOTING GARMENT WASTE RECYCLING: LESSONS LEARNT FROM NGOS IN HONG KONG

Magnum M. L. Lam, Zeyu Liu, Christina W. Y. Wong
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442747
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.699
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
NGOs MarketingCommunity EngagementGarment Waste RecyclingCircular Fashion
Author
  • Magnum M. L. Lam(The Hong Kong Polytechnic University, Hong Kong)
  • Zeyu Liu(The Hong Kong Polytechnic University, Hong Kong)
  • Christina W. Y. Wong(The Hong Kong Polytechnic University, Hong Kong)