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EVOLUTION OF CUSTOMER STRATEGIES IN THE OMNI-CHANNEL ERA: CAN WE REDUCE INFORMATION ASYMMETRY THROUGH DIGITALIZATION
Shinya Nakami, Changju Kim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442750
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.704
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Omni-Channel
Co-created Value
Information Asymmetry
Source Credibility
Brand Enthusiasm
Customer Citizenship Behavior
Author
Shinya Nakami(Kanagawa University, Japan)
Changju Kim(Ritsumeikan University, Japan)