KOREASCHOLAR

NAVIGATING TRANSPARENCY IN VIRTUAL AI HUMANS: INSIGHTS FROM THE LUXURY HOSPITALITY SECTOR

Tilen Pigac, Ada Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442751
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.705-709
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Transparency in AILuxury hospitalityDynamic Transparency Protocols (DTPs)
Author
  • Ada Lee(Hong Kong Metropolitan University, China Hong Kong)
  • Tilen Pigac(Hong Kong Metropolitan University, China Hong Kong)