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EXPLORING GENERATIVE ARTIFICIAL INTELLIGENCE IN SERVICE INDUSTRIES: ADOPTION AND CUSTOMER ACCEPTANCE
Jennifer Yee-Shan Chang, Jun-Hwa Cheah
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442752
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.710-711
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Generative Artificial Intelligence (GAI)
User Trust (Cognitive & Affective)
Personalized Recommendations
Service Industry Adoption
PLS-SEM (SmartPLS 4)
Author
Jun-Hwa Cheah(University of East Anglia, United Kingdom)
Jennifer Yee-Shan Chang(University of Esse, United Kingdom)