KOREASCHOLAR

EXPLORING GENERATIVE ARTIFICIAL INTELLIGENCE IN SERVICE INDUSTRIES: ADOPTION AND CUSTOMER ACCEPTANCE

Jennifer Yee-Shan Chang, Jun-Hwa Cheah
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442752
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.710-711
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Jun-Hwa Cheah(University of East Anglia, United Kingdom)
  • Jennifer Yee-Shan Chang(University of Esse, United Kingdom)