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IMPLICATIONS OF AI-DRIVEN PERSONALIZATION IN MARKETING: BIG DATA PERSPECTIVE

Jin-A Choi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442753
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.712-713
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
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Author
  • Jin-A Choi(Montclair State University, United States)