KOREASCHOLAR

A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION

Wooyang Kim, Qinglin Li, C. Anthony Di Benedetto, Donald A. Hantula
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442754
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.714
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Wooyang Kim(Minnesota State University - Moorhead, USA)
  • Qinglin Li(Honam University, South Korea)
  • C. Anthony Di Benedetto(Temple University, USA)
  • Donald A. Hantula(Temple University, USA)