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A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION
Wooyang Kim, Qinglin Li, C. Anthony Di Benedetto, Donald A. Hantula
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442754
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.714
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Technology Diffusion and Adoption
GAI
DIT
TAM
TRI
Author
Wooyang Kim(Minnesota State University - Moorhead, USA)
Qinglin Li(Honam University, South Korea)
C. Anthony Di Benedetto(Temple University, USA)
Donald A. Hantula(Temple University, USA)