KOREASCHOLAR

GIFT OCCASIONS AND MEDIA RICHNESS ON PERCEIVED THOUGHTFULNESS: A RECIPIENT PERSPECTIVE

Phoebe Wong, Calvin Wan, Markus Vanharanta
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442755
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.715
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Gift-recipientMedia RichnessPerceived ThoughtfulnessGift-giving
Author
  • Phoebe Wong(The Hong Kong Polytechnic University, Hong Kong)
  • Calvin Wan(University of Reading, UK)
  • Markus Vanharanta(University College Dublin, Ireland)