KOREASCHOLAR

INDOOR AIR QUALITY AS A POSITIVE SERVICE QUALITY SIGNAL IN HOTEL INDUSTRY: ITS PRELIMINARY TESTS AND POTENTIALS

Wooyang Kim, Howook (Sean) Chang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442757
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.717
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Indoor Air Quality (IAQ)Carbon Dioxide (CO2)Sleep QualityService-Dominant LogicSignaling TheoryFraming Effect
Author
  • Wooyang Kim(Minnesota State University - Moorhead, USA)
  • Howook (Sean) Chang(Florida International University, USA)