KOREASCHOLAR

STAYING OR LEAVING? RESOURCE REDEPLOYMENT AND REAL OPTIONS EFFECTS IN ACCELERATING OR MITIGATING FIRMS’ INTERNATIONAL MARKET EXIT DECISIONS

Katerina Boncheva, Nilay Bıçakcıoğlu-Peynirci, Robert E. Morgan, Matthew J. Robson, Mark Toon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442758
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.718-719
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury BrandsSustainability MessagingAI InfluencersTrade-off DiscomfortPurchase Intentions
Author
  • Mark Toon(Cardiff University, UK)
  • Matthew J. Robson(Cardiff University, UK)
  • Robert E. Morgan(Cardiff University, UK)
  • Nilay Bıçakcıoğlu-Peynirci(University of Sussex, UK)
  • Katerina Boncheva(Cardiff University, UK)