KOREASCHOLAR

DIGITAL VULNERABILITY BY DESIGN: AI-DRIVEN RETAIL PLATFORMS AND THE CULTIVATION OF CONSUMER (SUB)CONSCIOUS DEPENDENCE

Trathep Vanabriksha, Joel Lo Ribeiro, Kirk Plangger
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442760
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.722
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI-Driven Retail PlatformsConsumer VulnerabilityAutonomy ErosionBehavioral ManipulationResource Asymmetry
Author
  • Kirk Plangger(King’s College London, UK)
  • Joel Lo Ribeiro(King’s College London, UK)
  • Trathep Vanabriksha(King’s College London, UK)