KOREASCHOLAR

CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE

Jani Holopainen, Jyri Hoffren, Minna Rollins
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442761
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.723
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial IntelligenceCustomer EducationProduct CategoriesFinlandUSA
Author
  • Jani Holopainen(University of Eastern Finland, Finland)
  • Jyri Hoffren(University of Eastern Finland, Finland)
  • Minna Rollins(University of West Georgia, USA)