KOREASCHOLAR

EXPORTER ADAPTATION IN INTERNATIONAL BUYER–SELLER RELATIONSHIPS IN THE DIGITAL ERA

Luyang Gao, Matthew Robson
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442762
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.724
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AdaptationExportingLearningExporter PerformanceBuyer-Seller Relationships
Author
  • Luyang Gao(Cardiff University, UK)
  • Matthew Robson(Cardiff University, UK)