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EXPORTER ADAPTATION IN INTERNATIONAL BUYER–SELLER RELATIONSHIPS IN THE DIGITAL ERA
Luyang Gao, Matthew Robson
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442762
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.724
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Adaptation
Exporting
Learning
Exporter Performance
Buyer-Seller Relationships
Author
Luyang Gao(Cardiff University, UK)
Matthew Robson(Cardiff University, UK)