KOREASCHOLAR

REDEFINING MARKET POTENTIAL: DEFINITIONS, DIMENSIONS, AND INDEX PROPOSITION

Alina Flores, Jaiany Trindade, Carla F. Silveira Netto, Vinicius Brei
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442764
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.731
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Marketing TheoryMarket PotentialSystematic Literature Review
Author
  • Alina Flores(Federal University of Rio Grande do Sul (UFRGS), Brazil)
  • Jaiany Trindade(Federal University of Rio Grande do Sul (UFRGS), Brazil)
  • Carla F. Silveira Netto(Pontifical Catholic University of Paraná (PUCPR), Brazil)
  • Vinicius Brei(Federal University of Rio Grande do Sul (UFRGS), Brazil and Massachusetts Institute of Technology (MIT), United States of America)