KOREASCHOLAR

HOW DOES NEW PRODUCT PREANNOUNCEMENT SPECIFICITY SHAPE INVESTORS’ EXPECTATIONS?: THE ROLE OF CORPORATE GOVERNANCE

Danbi Kim, Shijin Yoo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442765
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.732
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Marketing-finance InterfaceNew Product PreannouncementSpecificityCorporate GovernanceEvent Study
Author
  • Danbi Kim(Korea University Business School, Korea)
  • Shijin Yoo(Korea University Business School, Korea)