KOREASCHOLAR

PRODUCT DISCONTINUATION THROUGH AN RFM-BASED FRAMEWORK

Rodrigo Heldt, Cleo Silveira, João Brito, Juliana Costa, Jaiany Rocha Trindade, Vinicius Brei, Fernando Luce
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442766
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.733-734
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Product DiscontinuationRFM ModelClusteringProduct Management
Author
  • Rodrigo Heldt(Pontifical Catholic University of Rio Grande do Sul (PUCRS), Brazil)
  • Cleo Silveira(Federal University of Rio Grande do Sul (UFRGS), Brazil)
  • João Brito(Federal University of Rio Grande do Sul (UFRGS), Brazil)
  • Juliana Costa(Federal University of Rio Grande do Sul (UFRGS), Brazil)
  • Jaiany Rocha Trindade(Federal University of Rio Grande do Sul (UFRGS), Brazil)
  • Vinicius Brei(Federal University of Rio Grande do Sul (UFRGS), Brazil)
  • Fernando Luce(Federal University of Rio Grande do Sul (UFRGS), Brazil)