KOREASCHOLAR

HOW AND WHEN DIGITAL SERVITIZATION PAYS OFF?

Sohee Jeong, Jae Wook Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442767
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.735
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Digital ServitizationFirm PerformanceManufacturingTOE Framework
Author
  • Sohee Jeong(Korea University Business School, South Korea)
  • Jae Wook Kim(Korea University Business School, South Korea)