KOREASCHOLAR

LEVERAGING PAIN IN ABSTRACT VS. CONCRETE PERSPECTIVES: SHAPING PERCEIVED AUTHENTICITY AND CONSUMER EVALUATION ACROSS DIFFERENT PRODUCT CATEGORIES

In Seon Kim, Nara Youn
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442768
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.736
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Consumption of EmotionPain MarketingSensory MarketingConstrual Level TheoryPerceived authenticityEmotion Appeal
Author
  • In Seon Kim(Hongik University, Republic of Korea)
  • Nara Youn(Hongik University, Republic of Korea)