KOREASCHOLAR

THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS

Chieh-Ju Lee, Shan-Ying Shih, Chuo-Pong Lo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442769
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.737
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual Reality RetailConsumer EngagementHedonic-Motivation System Adoption Model (HMSAM)Navigation EaseUsage Intention
Author
  • Chieh-Ju Lee(Fu Jen Catholic University, Taiwan)
  • Shan-Ying Shih(Fu Jen Catholic University, Taiwan)
  • Chuo-Pong Lo(Fu Jen Catholic University, Taiwan)