KOREASCHOLAR

ZARA: THE EVOLUTION OF THE IN-STORE EXPERIENCE, FROM MAINSTREAM TO PHYGITAL LUXURY

Valentina Bauzá Guillén, Silvia Pérez-Bou
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442770
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.738
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
PhygitalNew LuxuryCustomer ExperienceCustomer JourneyRetail Store
Author
  • Valentina Bauzá Guillén(University of Navarra, Spain)
  • Silvia Pérez-Bou(University of Navarra, Spain)