KOREASCHOLAR

THE INTERSECTION OF AI AND ONLINE FASHION SHOPPING: IMPLICATIONS FOR CONSUMER PURCHASING INTENTIONS

Joanna Krywalski-Santiago
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442772
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.740-742
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Online Fashion ShoppingAttitude towards AIPurchase Intention
Author
  • Joanna Krywalski-Santiago(Universidade de Lisboa, Portugal)