KOREASCHOLAR

WEARABLE TECH IN FASHION MARKETING MANAGEMENT: CONSUMER INSIGHTS AND BARRIERS TO ADOPTION IN THE UK

Kent Le
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442773
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.743-755
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Wearable TechnologyFashion TechnologyFashion Management
Author
  • Kent Le(University of East London, UK)