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FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION
Phallapa Petison, Mark Speece
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442774
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.756-761
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
AI
Artificial Intelligence
Fast Fashion
Fashion Industry
Sustainability
Sustainable Development
Author
Phallapa Petison(College of Management, Mahidol University, Thailand)
Mark Speece(College of Management, Mahidol University, Thailand)