KOREASCHOLAR

FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION

Phallapa Petison, Mark Speece
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442774
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.756-761
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AIArtificial IntelligenceFast FashionFashion IndustrySustainabilitySustainable Development
Author
  • Phallapa Petison(College of Management, Mahidol University, Thailand)
  • Mark Speece(College of Management, Mahidol University, Thailand)