KOREASCHOLAR

OPPORTUNITIES AND CHALLENGES OF PROGRAMMATIC ADVERTISING: INSIGHTS FROM GERMAN SMEs

Marius Ian Yul Horstick, Anna Zarkada
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442796
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.769
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Programmatic AdvertisingGDPR ComplianceResource ConstraintsTechnological InfrastructureGermanySMEs
Author
  • Marius Ian Yul Horstick(MHS Media Solutions, Germany)
  • Anna Zarkada(Cyprus University of Technology, Cyprus)