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BRIDGING CULTURES: EMPOWERING TOURISTS’ INTERCULTURAL COMPETENCE BY LEVERAGING PERSONALISED DESTINATION EXPERIENCES FOR SUSTAINABLE GROWTH
Evangelia Rapti, Georgia Zouni, Dimitra-Margieta Lykoudi
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442797
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.770-773
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Tourism Marketing
Intercultural Competence
Personalisation
Smart Tourism
AI-driven Tourism Applications
Sustainable Tourism
Digital Travel Experiences
Author
Evangelia Rapti(University of Piraeus, Greece)
Georgia Zouni(University of Piraeus, Greece)
Dimitra-Margieta Lykoudi(University of Piraeus, Greece)