KOREASCHOLAR

BRIDGING CULTURES: EMPOWERING TOURISTS’ INTERCULTURAL COMPETENCE BY LEVERAGING PERSONALISED DESTINATION EXPERIENCES FOR SUSTAINABLE GROWTH

Evangelia Rapti, Georgia Zouni, Dimitra-Margieta Lykoudi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442797
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.770-773
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Tourism MarketingIntercultural CompetencePersonalisationSmart TourismAI-driven Tourism ApplicationsSustainable TourismDigital Travel Experiences
Author
  • Evangelia Rapti(University of Piraeus, Greece)
  • Georgia Zouni(University of Piraeus, Greece)
  • Dimitra-Margieta Lykoudi(University of Piraeus, Greece)