KOREASCHOLAR

FROM BELIEFS TO BASKETS: UNDERSTANDING MALAYSIAN CONSUMER DRIVERS IN THE ORGANIC MARKET

Ai Chin Thoo, Ji Qing Tye, Inda Sukati, Hon Tat Huam
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442798
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.774-778
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Organic FoodPurchase IntentionCultural InfluenceConsumer Behavior
Author
  • Ai Chin Thoo(Universiti Teknologi Malaysia, Malaysia)
  • Ji Qing Tye(Universiti Teknologi Malaysia, Malaysia)
  • Inda Sukati(Universitas Putra Batam, Indonesia)
  • Hon Tat Huam(City University of Macau, China)