KOREASCHOLAR

THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY

Thanh Hien Dao, Muhammad Waqas Khan, Jong-kuk Shin, Min-kyung Moon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442799
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.779-784
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Upcycled ProductsPast IdentityNostalgiaUniquenessPurchase Intention
Author
  • Thanh Hien Dao(Pusan National University, South Korea)
  • Muhammad Waqas Khan(Pusan National University, South Korea)
  • Jong-kuk Shin(Pusan National University, South Korea)
  • Min-kyung Moon(Pusan National University, South Korea)