KOREASCHOLAR

CONSUMER RESPONSES TO SUSTAINABILITY COMMUNICATION: AN EMPIRICAL STUDY BASED ON REGULATORY FOCUS THEORY

Minami Nishikawa, Daisuke Nishi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442800
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.785
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Sustainability CommunicationQR CodeMessage FamingSustainability Initiative TypeRegulatory Focus Theory
Author
  • Minami Nishikawa(Bunkyo University, Japan)
  • Daisuke Nishi(Takushoku University, Japan)