KOREASCHOLAR

SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION

Lynnanne Chao, Ting Chi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442801
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.786
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Corporate Social ResponsibilitySocial MediaSustainabilityFashion Brands
Author
  • Ting Chi(Washington State University, United States)
  • Lynnanne Chao(Washington State University, United States)