KOREASCHOLAR

COMPLEXITY IN ONLINE SALES PROMOTION AND CONSUMER INTENTIONS TO PARTICIPATE: AN EMPIRICAL STUDY IN THE JAPANESE MARKET

Honkit Lau

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442804

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.789

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Promotional Complexity Consumer Intentions Incentives Consumer Confusion Online Sales Promotions

Author

Honkit Lau(Ritsumeikan University, Japan)