KOREASCHOLAR

EMPIRICAL RESEARCH ON B-CORP CERTIFICATION IN THE ITALIAN FASHION INDUSTRY: IMPACT ON MARKETING AND MADE IN ITALY

Eleonora Acciai, Mario Risso
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442805
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.790-799
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Fashion IndustryMade in ItalySustainabilityRegenerationB-CorpBenefit Corporation
Author
  • Eleonora Acciai(University Niccolò Cusano, Italy)
  • Mario Risso(University Niccolò Cusano, Italy)