KOREASCHOLAR

HARNESSING AI-ENABLED STRATEGIC MARKETING TO ENHANCE PURCHASE INTENTION

Yating Tian
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442806
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.800
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial IntelligenceMarketinge-commerceRetailSearch Engine Optimization
Author
  • Yating Tian(University of Twente, The Netherlands)