KOREASCHOLAR

TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE

Chia-Wei Sun, Kuan-Ju Chen
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442808
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.802
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Customer ServiceAI Chatbot DesignService FailureConsumer TolerancePerceived Authenticity
Author
  • Chia-Wei Sun(National Chengchi University, Taiwan)
  • Kuan-Ju Chen(National Chengchi University, Taiwan)