KOREASCHOLAR

BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS

Eun Yeon Kang, Rachel Esther Lim, Yoon Hi Sung, Dongwon Choi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442810
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.804
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual InfluencersGreen FashionEndorsement CountEndorsement MotiveConstrual Level Theory
Author
  • Eun Yeon Kang(Bryant University, United States)
  • Rachel Esther Lim(Oklahoma State University, United States)
  • Yoon Hi Sung(Yonsei University, South Korea)
  • Dongwon Choi(Kookmin University, South Korea)