KOREASCHOLAR

WHY CURIOSITY SOLUTIONS MATTER: MODERATING THE IMPACT OF CURIOSITY ON BRAND ATTITUDE AND ENGAGEMENT

Yi-Ting(Tami) Chu, Kuan-Ju Chen
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442811
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.805
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
CuriosityCuriosity SolutionBrand AttitudeBrand EngagementSocial Media Marketing
Author
  • Kuan-Ju Chen(National Chengchi University, Taiwan)
  • Yi-Ting(Tami) Chu(National Chengchi University, Taiwan)