KOREASCHOLAR

ENHANCING CONSUMER ACCEPTANCE IN PERSONALIZED PRICING: THE ROLE OF E-COUPONS AS PRICE FRAMING MECHANISM

Jonas Müller-Faßbender
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442814
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.816-821
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Jonas Müller-Faßbender(LMU Munich School of Management, Germany)