KOREASCHOLAR

ENHANCING CONSUMER ACCEPTANCE IN PERSONALIZED PRICING: THE ROLE OF E-COUPONS AS PRICE FRAMING MECHANISM

Jonas Müller-Faßbender

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442814

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.816-821

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Personalized Pricing Price Fairness Consumer Behavior E-Coupons

Author

Jonas Müller-Faßbender(LMU Munich School of Management, Germany)