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ENHANCING CONSUMER ACCEPTANCE IN PERSONALIZED PRICING: THE ROLE OF E-COUPONS AS PRICE FRAMING MECHANISM
Jonas Müller-Faßbender
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442814
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.816-821
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Personalized Pricing
Price Fairness
Consumer Behavior
E-Coupons
Author
Jonas Müller-Faßbender(LMU Munich School of Management, Germany)