KOREASCHOLAR

MEASURING AUTHENTICITY IN CSR COMMUNICATION: DEVELOPMENT AND VALIDATION OF A SCALE

Maria Knöpfle, Manfred Schwaiger
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442815
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.822-827
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AuthenticityCorporate Social Responsibility(Corporate) CommunicationMeasurement ScaleScale Development
Author
  • Maria Knöpfle(LMU Munich School of Management, Germany)
  • Manfred Schwaiger(LMU Munich School of Management, Germany)