KOREASCHOLAR

THE ROLE OF PERCEIVED CONTROL IN SERVICE RECOVERY

Dominik Julian Padberg

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442817

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.829-834

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Consumer Behavior Service Recovery Perceived Control Primary Control Secondary Control Psychological Reactance Theory Justice Theory

Author

Dominik Julian Padberg(LMU Munich School of Management, Germany)