KOREASCHOLAR

THE NEGATIVE IMPACT OF PERCEIVED RISK ON NEOBANKS’ ADOPTION

Magdalini Soureli, Ioannis Chaniotakis, Maria Salamoura
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442818
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.835-836
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
PrivacySecurityNeobanking
Author
  • Magdalini Soureli(Piraeus Bank, Greece)
  • Ioannis Chaniotakis(Piraeus Bank, Greece)
  • Maria Salamoura(University of the Aegean, Greece)